TEMECULA, Calif., July 1 /PRNewswire-FirstCall/ -- Outdoor Channel (Nasdaq: OUTD), America's leader in outdoor TV, today announced that it will serve as a multi-year official partner for the Fly Fishing Film Tour (FFFT). FFFT is a well-established annual event series that premieres the country's best independent outdoor and fishing features. Under the partnership, Outdoor Channel and FFFT will deliver popular fly fishing content to enthusiasts while partnering with each other for cross-promotional opportunities on air, on tour, through video-on-demand (VOD) and online to give Outdoor Channel's viewers and affiliates access to an expanded, best-in-class variety of fly fishing content that includes the widest range of fly fishing activities.
First launched in 2005, the FFFT has become the sport's premier entertainment event. Each screening brings the visual power and thrill of fishing to live audiences across the U.S. These signature theatrical exhibitions deliver stunning visuals and soundtracks, creating an exciting "concert" experience.
"Fly fishermen are a passionate and loyal bunch, so we've sought to create an atmosphere of excitement and audience involvement," said Chris Keig, a partner at Mayfly Media (owner of the Fly Fishing Film Tour). "Partnering with Outdoor Channel gives us a larger presence in the market and will help us attract the best and brightest filmmakers out there today. We share a common ambition: the drive to create highly entertaining content for avid outdoor enthusiasts."
First launched in 2005, the FFFT has become the sport's premier entertainment event. Each screening brings the visual power and thrill of fishing to live audiences across the U.S. These signature theatrical exhibitions deliver stunning visuals and soundtracks, creating an exciting "concert" experience.
"Fly fishermen are a passionate and loyal bunch, so we've sought to create an atmosphere of excitement and audience involvement," said Chris Keig, a partner at Mayfly Media (owner of the Fly Fishing Film Tour). "Partnering with Outdoor Channel gives us a larger presence in the market and will help us attract the best and brightest filmmakers out there today. We share a common ambition: the drive to create highly entertaining content for avid outdoor enthusiasts."
